Adidas, the vegan sneaker brand, is taking its Stan Smith sneakers one step further with the launch of the Mylo Stan Smith – made from renewable mushroom leather.
VEGAN MYLO LEATHER
Fashion brand Adidas recently unveiled the Mylo Stan Smith, a vegan version of its iconic Stan Smith sneakers made from mushroom-based leather.
The concept shoe was made in collaboration with Bolt Threads, the company that supplies Mylo.
Mylo is a vegan leather made from mycelium – the fast-growing root system of mushrooms. Conventional leather /leather for making shoes and handbags/ is grown on a cow over months and sometimes years, the mycelium used in Mylo grows resource efficiently in less than two weeks.
Advantages of this leather:
- speed of production
- the material is renewable,
- it is environmentally friendly
- it works in exactly the same way as traditional leather, but without animal cruelty.
The outer upper, perforated stripes, heel overlay and premium branding are made of Mylo material and the midsole of the shoe is made of natural rubber.
ADIDAS AND THE GREEN FUTURE
Adidas is very bold in presenting its stance on environmentalism. In their statements they claim that we need to learn to work with nature and not against nature.
“The introduction of Mylo as a new material is a major step forward in our bold ambition to help end plastic waste,” said Amy Jones Vaterlaus, Global Head of Future at Adidas.
They further showcase the fact that they will make every effort to find innovative solutions that are created responsibly with resources, that are renewed at a sustainable rate, and that are designed in synergy with the earth’s ecosystems.
In the near future, Adidas will be looking to produce other models of vegan sneakers available to the general public.
“OUR ICONS GO VEGAN”
The Mylo Stan Smith are not the first vegan Adidas sneakers. This model follows the launch of Adidas’ “Our Icons Go Vegan” initiative, in which the footwear brand creates vegan versions of its classic styles.
This collection includes the Samba ($80) and Continental 80 ($80) models, which are made from animal-free materials and are adhesive-backed down to the “Adidas Original Vegan” logo.
In addition to the vegan leather, the latter features a midsole with an eco-friendly EVA algae-based foam.
Adidas also launched a version of its Stan Smith sneakers last year that featured PRIMEGREEN – a material that uses no virgin plastic – with uppers made from 50 percent recycled materials.
In 2018, Adidas launched the first sneakers that were made in collaboration with eco-conscious designer Stella McCartney. Since launching vegan sneakers that have won fans of celebrities including Madonna and Meghan Markle, McCartney has also begun experimenting with Mylar.
THE DEVELOPMENT OF VEGAN ALTERNATIVES IS GROWING RAPIDLY
In addition to mushroom leather, more and more brands are now using other eco-friendly vegan alternatives.
Iconic fashion brands including Karl Legerfeld, H&M and Fossil have recently unveiled collections made using Desserto – a leather made from cactus leaves developed by Mexican entrepreneurs Adrián López Velarde and Marte Cázarez.
Further innovation is on the horizon from brands like Allbirds, which recently invested $2 million to create alternatives to animal and synthetic leather from vegetable oil, natural rubber and other eco-friendly materials.